Marketing Director
About Us
Kenmei Technologies is a Spanish company based in Valencia founded by telecoms and software experts, focused on providing data intelligence with machine-based decisioning, automating network operations and customer assurance, to help operators to deal with the incoming increase of network complexity.
What are we looking for?
We are seeking a proactive and hands-on B2B Marketing Director ("doer") to build and execute our marketing strategy from the ground up. The ideal candidate will have experience in the telecommunications sector, a practical mindset, and a hands-on approach to driving growth and strengthening our market presence.
Responsibilities:
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Initial Development of B2B Marketing Strategies: Design, implement, and manage comprehensive marketing strategies aligned with the company's business objectives and expansion goals from day one.
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Market Research: Conduct market studies to identify trends, opportunities, and areas for improvement within the telecommunications sector.
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B2B Campaign Creation: Plan, execute, and optimize digital and offline marketing campaigns, including SEO/SEM, email marketing, social media, and participation in industry events and trade shows.
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Lead Generation: Develop and execute effective strategies for generating and converting qualified B2B leads.
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Content Management: Create and manage relevant and engaging content to attract and retain B2B clients.
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Performance Analysis: Monitor and analyse campaign performance, using key metrics to adjust strategies as necessary.
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Budget Management: Effectively manage the marketing budget, ensuring optimal return on investment.
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Interdepartmental Collaboration: Work closely with sales and product teams to ensure consistency and effectiveness in marketing strategies.
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Employer Branding: Collaborate with People & Talent to develop and execute employer branding strategies to position the company as an employer of choice.
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Event Support: Coordinate and support participation in industry events and trade shows, ensuring effective presence aligned with marketing strategy.
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Internal Communication: Collaborate with People & Talentto develop and manage internal communication strategies to ensure smooth and consistent information flow within the company.
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AI Optimization: Apply artificial intelligence technologies to optimize marketing processes and improve campaign efficiency.
Requirements:
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Experience: Minimum of 8 years of experience in B2B marketing roles, preferably in the telecommunications or software development sector, with a strong execution focus.
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Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA or postgraduate studies are a plus.
- Skills:
- Ability to develop and execute marketing strategies from scratch.
- Strong analytical and decision-making skills.
- Excellent communication and presentation skills.
- Advanced knowledge of digital marketing tools (Google Analytics, SEMrush, HubSpot, etc.).
- Experience in branding and brand positioning in the B2B sector.
- Experience in employer branding and internal communication.
- Experience in applying artificial intelligence to optimize marketing processes.
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Languages: Proficiency in Spanish and English (oral and written).
Benefits of working at Kenmei
- Competitive salary.
- Flexible working hours and short working days on Fridays and during summertime.
- Smart Work: you can choose Hybrid work model based in Valencia or 100% full remote.
- 2hours/sprint for training & learning.
- Cutting edge technology and innovative and challenging projects.
- Ongoing training and career development.
- Flexible retribution with cobee
- Health insurance coverage at an exceptionally low cost for employees: €3.30 per month
- Exclusive discounts: Benefits Club Platform.
- International environment and the best working atmosphere.
Kenmei is an equal opportunities employer and takes care to avoid any form of discrimination. As part of its commitment to diversity, gender equality and geographical distribution, it strongly encourages applications from female candidates, even if you don’t have 100% requirements but a similar role and applies a policy of equal opportunities. Kenmei does not discriminate against anyone on grounds of gender, social origin, genetic features, disability, religion, or belief, political or any other opinion, sexual orientation, race, colour, membership of a national minority, property or birth.
